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The poster seems to be lost its place due to sign boards, electric boards, or other posters.
It is probably the matter of scale and the number of them. They make hard to deliver their main function.
Sometimes, it is rather pleasure if there are not too many sign borads in the city.
I have been thinking about widely popularized display media through interactive integrated posters.
Interactive posters are one with many kinds of features at the same time, and they might catch the movement of streets by people who are passing there.

 

 

interactive poster from SZ Kim on Vimeo.